Case Studies

Crafting Communication Masterpieces

At WordSmith Communications, every word is a masterpiece. We specialize in crafting bespoke strategies across diverse channels, blending tradition with innovation to elevate brands. Let's paint the canvas of communication together, one word at a time.

Let Us Write Your Success Story.

WS x La'Tasha Givens

Opportunity/Objective

La’Tasha Givens, a distinguished news anchor at 11-Alive and a notable participant on ABC's reality show "My Diet is Better than Yours," partnered with WordSmith Communications for a range of strategic public relations services. Focusing on media relations and securing sponsorships for her personal brand, our collaboration with La’Tasha Givens aimed to enhance her public profile and strengthen her brand's presence in the market.

Results

Leveraging a comprehensive strategy, Givens successfully secured an exclusive partnership with JaXx Fit n’ Fresh, demonstrating her commitment to strategic alliances. A meticulously crafted press release generated significant traction, with Givens' profile featured in over 50 influential publications, culminating in a notable radio interview. Additionally, WordSmith Communications' adept management of live Twitter chats further expanded Givens' reach, consistently generating an impressive stream of over 200 tweets per minute on average.

In a subsequent phase focused on bolstering her digital presence, WordSmith Communications spearheaded initiatives that led to the verification of all her social media accounts. This achievement not only enhanced her online footprint but also cemented her credibility and authenticity in the eyes of her audience. Furthermore, Givens' illustrious career was highlighted by her winning two Emmy awards, solidifying her status as a respected figure in the industry.

In a significant milestone, WordSmith Communications also facilitated the national syndication launch of Givens' radio show, "The Business Brief," further establishing her as a prominent voice in business journalism.

Small-Scale Success: A Case Study Compilation

Crafted a strategic blueprint for a prominent radio personality, highlighting Detroit's revitalization efforts, which gained recognition on WXYZ News.
Implemented a comprehensive visibility campaign for a diverse range of clients, including a celebrity fitness trainer, emerging model, up-and-coming rapper, vintage resale shop specializing in 90's apparel, and a spiritual guide.
Led a successful launch campaign for a debut author, resulting in her achieving "award-winning" status within a remarkably swift six-month timeframe. Additionally, orchestrated a noteworthy book signing event at the esteemed Shrine of the Black Madonna, marking the venue's first event in over eight years since its founder's passing. The author's achievements were further highlighted through feature coverage in BLAC magazine and appearances on prominent Louisiana and Michigan radio talk shows.
Directed a comprehensive rebranding initiative for a wrestler-turned-celebrity hairstylist, widely recognized as Big Bad D, whose appearance on the renowned Judge Judy show propelled his visibility.

WS x ATL's Faces by Dior

Synopsis:

The sponsorship video for "Christian Dior: Atlanta Faces by Dior" sparked an extraordinary wave of resonance, captivating audiences and earning viral attention. Notably, it garnered recognition from Atlanta's esteemed figures, including distinguished plastic surgeons and award-winning singers, who amplified its influence by sharing it with their audiences.

Opportunity/Objective:

The objective was to showcase the essence of "Atlanta Faces by Dior" and its empowering message, highlighting the transformative stories of remarkable women to inspire and uplift others on their journeys toward authenticity and advocacy.

Results:

Crafted with meticulous attention to detail, the sponsorship video embodies the essence of "Atlanta Faces by Dior," introducing a diverse assembly of influential women known as the "Women of Now." These women exude self-assuredness, celebrating both inner and outer beauty with unwavering conviction. Their stories are transformative, serving as beacons of inspiration to propel others on their journeys.

WS x Vision 561 Production

Opportunity/Objective:

A prominent production agency aimed to unveil their second feature documentary, intricately weaving together the captivating narrative of Detroit's jazz luminaries, prominently featuring the iconic Rock n' Roll Hall of Famer, Billy Davis. With a focus on preserving history, the agency sought to orchestrate a profound buzz around this cinematic masterpiece, drawing an enthusiastic and engaged audience to pack the house for the highly anticipated movie premiere.

Results:

Originally planned for a month-long rollout, the project encountered setbacks, necessitating a compressed timeline of just one week for both conclusion and initiation. Vision 561 Production embarked on an astonishing journey, securing invaluable press opportunities with prominent entities such as Detroit Freep, WDET, and 910AM Superstation.

The pinnacle of their achievements was the star-studded movie premiere of "Paradise Boogie," featuring talents from around the world, including entertainers from China. The event exceeded expectations, with the film captivating the audience. Notably, the premiere also encompassed a spirited film competition, where Vision 561 Production secured an impressive second place, showcasing the profound impact of their work within a remarkably short timeframe.

WS BotaniQ

Opportunity/Objective

In an impressively brief span of three months, BotaniQ, under the guidance of WordSmith Communications, quickly gained traction, amassing a dedicated following of 3K on Instagram and garnering 1.5K likes on Facebook. This swift ascent continued over four months, with BotaniQ securing notable features in four newspapers, a prominent magazine, and engaging in two radio interviews.

Expanding upon this early success, BotaniQ achieved remarkable milestones within six months, including delivering a commencement speech at a local high school, participating in influential panels, hosting successful discussions, making appearances on prominent media platforms like LetItRip, and organizing engaging movie screenings. Notably, all of these accomplishments unfolded prior to BotaniQ's official business launch, highlighting the resonance and impact of its journey.

Results

Anqunette (Jamison) Sarfoh, the retired news anchor from Fox 2 News, ventured into the cannabis industry with the establishment of BotaniQ, driven by her personal experience with multiple sclerosis and her commitment to wellness advocacy. WordSmith Communications played a pivotal role in managing comprehensive public relations efforts for BotaniQ. Furthermore, they also contributed to the initial launch of Anqunette Sarfoh's subsequent venture, Qulture.

Book A Consultation