Who We Are and What We Do
Where Stories Become Strategy.
At WordSmith Communications, we transform bold ideas into intentional impact. This session is designed to bring clarity, creativity, and strategy into perfect alignment — giving your brand the language, visuals, and direction it needs to thrive. Whether we’re shaping your narrative, refining your voice, or building a campaign that captures attention, every detail is crafted with purpose.
We merge appealing aesthetics with data-driven storytelling to elevate your presence and position you where your audience is already looking. Think of this as your strategic reset — the moment your message becomes magnetic, your ideas become influence, and your brand begins to speak with undeniable authority.
Our Team
EXPERTS COMMITTED TO YOUR GROWTH
Led by Dr. Gabrielle Burgess-Smith, publicist, and strategist, WordSmith Communications unites academic insight with media excellence. Our team includes a former news anchor, public relations professor, and specialists in design, storytelling, and brand strategy—working together to craft campaigns that inspire, influence, and leave a lasting mark.
Core Values
CLARITY
CREATIVITY
INTEGRITY
Our Vision
To redefine what modern communication feels like — where luxury meets purpose, storytelling drives strategy, and every brand we touch speaks with authenticity, authority, and soul.
Our Journey
A LEGACY OF
EXCELLENCE
Founded by Dr. Gabrielle Burgess-Smith, WordSmith Communications is a boutique PR and marketing agency blending strategy, storytelling, and design. We specialize in helping government, wellness, and education brands communicate with clarity and confidence. Every project is rooted in integrity, creativity, and purpose — transforming ideas into influence. Explore our site to see how we craft campaigns, build brands, and write success stories one drop of ink at a time.
FACTS & FIGURES
Our Track Record of Success
Years of Experience:
15+
Years in the Industry
Clients Served:
200+
Satisfied Clients
Campaigns Delivered:
500+
Successful Campaigns
Market Reach:
4
Countries of Operation
Our Services
TRANSFORMING IDEAS INTO EFFECTIVE MARKETING CAMPAIGNS
1
MARKET RESEARCH & ANALYSIS
We craft strategy-driven storytelling that turns vision into influence. From government campaigns to wellness and education brands, WordSmith Communications delivers polished messaging, design, and proposals that move people — and results. Clients gain clarity, confidence, and communications that command attention.
2
DIGITAL MARKETING SERVICES
At WordSmith Communications, we specialize in PR, marketing, web design, writing, social media strategy, media pitching, and event planning. Our services also include writing, media training, email marketing, analytics, SEO, and custom brand kits — giving clients everything they need to build a powerful, consistent, and profitable presence.
3
BRAND STRATEGY & POSITIONING
At WordSmith Communications, we deliver full-service storytelling through PR, marketing, web design, writing, social media, media pitching, and event planning. We craft strategies that build visibility, design websites that convert, write content that connects, and plan experiences that elevate your brand. Clients benefit from cohesive messaging, polished execution, and measurable growth.
"They made our brand feel like art."
WordSmith Communications turned our vision into a full sensory experience — every word, image, and layout aligned perfectly with our aesthetic. Their team understood how to merge luxury design with storytelling that sells. The result wasn’t just beautiful — it positioned us as a brand with purpose and polish.
Creative Director, Beauty
HEAR IT FROM OUR HAPPY CLIENTS
"Every proposal feels like a winning campaign."
WordSmith Communications doesn’t just design documents — they design outcomes. Their RFP responses and strategy decks have helped us win competitive contracts and present our brand with total confidence. Every page feels intentional, elevated, and on-message.
Procurement Manager, National Nonprofit Alliance
"They turned our mission into a movement."
From recruitment campaigns to alumni engagement, WordSmith brought elegance, consistency, and emotion to our university communications. Their storytelling inspired action — students applied, donors gave, and our story finally connected.
Assistant Vice President, University Relations
"Strategy that feels as good as it performs."
Working with WordSmith Communications helped us reimagine how we tell our story. They captured the heart of wellness and translated it into visuals and words that resonated deeply with our audience. Our engagement and referrals doubled within a quarter.
Founder, Wellness Studio
"They gave our message the clarity it deserved."
WordSmith Communications transformed our public outreach from bureaucratic to human. Their team crafted messaging that built trust with our community while meeting every compliance standard. It’s rare to find an agency that understands both precision and public impact this well.
Public Affairs Director, City of Lansing
